1. Internet Radio Reaches a Huge Audience
The latest 2023 survey results show the number of people listening to internet radio is continuing to increase. In The Truth, over 20 million people listen to our online radio show for at least one hour every week.
2. Internet Radio is Targeted
Internet radio allows messages to be tailored to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market. Each internet radio show is operated with specific market segments in mind, so after a careful selection process, your product or service will be advertised to your exact target market.
3. Radio Cuts Through
Internet Radio is the medium that people spend the most time with throughout the day, providing ample opportunity for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the internet radio. And media surveys always show that internet radio listeners are far less likely to "tune out" when ads come on the internet radio, compared to television. Ask yourself - how often do you change channels or get up from your seat when the ads come on tv? Do you do the same while listening to the internet radio?
4. Internet Radio is the Anywhere, Anytime Medium
Given internet radio’s portability, advertisers have the opportunity to reach people on the go, giving them an edge over competitors. The accessibility of ony internet radio enables listening to occur in places that other media may have difficulty reaching, for example, your target customers don’t read a newspaper or magazine whilst driving, nor do they watch tv whilst working in the garden. It's said that there are 20 million radio listeners worldwide who listen on the average at least one show per week.
5. Internet Radio Is the Pulse of the Community
Internet Radio is live and local so it reflects the community. People listen to the internet radio to find out what is happening now in the world such as special events, news, traffic updates, weather reports, sport and entertainment. It’s more global. In fact, it's very interesting to note that the digital world acts as your constant companion, with you wherever you are.
6. Internet Radio Offers Promotional Opportunities
A "live or simulcast broadcast" at your location, sampling your product on air, running a competition. Promotions like this can be hard to do with social media, print, or television, but internet radio can offer this sort of target customer involvement at an affordable price. And if it's done well, it can really personalize your product or service to your target customer.
7. Internet Radio is Influential
Internet radio is the medium to build top-of-mind awareness - for example, careful time placement of ads can have a real impact on your call to action. In addition, a "live read" that offers a personal endorsement by a radio personality will add credibility to your product or service. Studies show that internet radio content influences people because they feel they are hearing it from a "friend" and referrals are always the best type of sales opportunity.
8. Internet Radio Reaches Your Target Customers with Frequency
Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, internet radio advertising is usually more cost-effective than other media. People choose to listen to the internet radio - they want to listen and be engaged and they listen on average to almost 2 hours of commercial internet radio each week.
9. Internet Radio is Flexible and Immediate
Internet Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice. A internet radio advertising campaign can be up and running within a week.
10. Internet Radio Provides a Strong Call-To-Action
Internet Radio commercials can be selectively scheduled by day-part and time implemented, enabling messages to be delivered close to purchase. Listeners can act on an advertiser's message and participate in sitation competitions.
Use the Internet Radio Results Advantage
To take advantage of these benefits, begin your internet radio advertising journey the smart way, with an independent expert with over 45 years of industry experience. Reach us on the webform or give Joe a call @ 954.588.9520.
